The gap between a generic result and a great one is never the AI, it is the brief you gave it.
Ultron runs your sales, marketing, content, and operations, but it can only be as good as the direction you hand it. Vague in, generic out.
Here is the exact template for briefing Ultron so it nails the task the first time, the six parts that make a brief work, and five worked examples you can copy straight in whenever you are staring at a blank box.
The template (fill in the brackets)
The 6 parts of a great brief
- Role and task: who Ultron is being right now and what it is doing.
- Audience: who the output is for.
- Context: your voice, your docs, your past work.
- Rules: length, format, tone, what to avoid.
- An example or two: show it what good looks like.
- The ask: end with the request, then say "think step by step."
You do not need all six every time. The more that genuinely matter for the task, the better the result.
5 worked examples
Each one shows the lazy version next to the strong version. Copy the strong one and swap in your own details.
Example 1: a client email
- Lazy: Write an email to a client about a delay.
- Strong: You are a calm, accountable project lead emailing a client. Context: we will miss Friday's deadline by 3 days because of a supplier issue, and it will not affect final quality. Write a short email that owns the delay, gives the new date, and reassures them. Warm but professional, under 120 words, no over-apologising. Write it, then think step by step.
Example 2: repurpose a post
- Lazy: Turn this into a short post.
- Strong: You are a content writer who keeps my voice. Context: here is my long post [paste]. My voice is direct, practical, no hype. Turn it into 3 short standalone posts, each with its own hook, each under 280 characters. Keep my phrasing where it is strong. Give me the 3, then think step by step.
Example 3: a product description
- Lazy: Write a product description.
- Strong: You are a direct-to-consumer copywriter. Product: [name and what it does]. Audience: [who buys it]. Write a product description that leads with the main benefit, handles the top objection, and ends with a soft call to action. Keep it scannable, under 90 words, no empty adjectives like "amazing". Write it, then think step by step.
Example 4: turn data into a decision
- Lazy: Analyse this data.
- Strong: You are a sharp analyst. Here is the data [paste]. I want a decision, not a summary. Tell me the 3 things that actually matter, what they suggest I should do, and what I might be missing. Be willing to tell me the data is inconclusive if it is. Write it, then think step by step.
Example 5: plan your week
- Lazy: Help me plan my week.
- Strong: You are my chief of staff. Context: here are my goals and my calendar [paste]. Help me plan the week so the most important goal actually gets protected time, not just the urgent stuff. Flag anything overbooked and suggest what to cut. Give me a day-by-day plan, then think step by step.
Run this on autopilot.
Everything in this guide becomes an agent inside Ultron: set it up once, keep it running. You review, it executes.